Hello, I'm Jake Tracey, developer and founder of Noice, a digital agency in Melbourne, Australia.

At Noice, my team and I help clients design, build and ship digital products — from early ideas through to launch and beyond. I've spent more than 15 years as a front-end developer across industries like banking, healthcare, gaming and streaming, and these days I split my time between hands-on engineering and running the business.

I care a lot about craft — about software that's well-made, fast, and considered. Human-computer interaction, user experience, and the occasional foray into virtual reality are the threads that have run through my whole career.

Outside of work, I'm a bit of a foodie and spend most weekends hiking with my partner Rihana and our dog Bean.

Want to work together? Take a look at what we do at noice.net.au, connect with me on LinkedIn, or send me an email.